Recipe for Success

Client: Safari Rain

Deliverables: Logo, Identity, Brand Guidelines, Package Design

Project Story: With the name ‘Safari Rain’ already chiseled in stone, I worked to create a logo that, like another soap company branded for men, could function as a mascot. Thankfully, the name made the brainstorming process relatively straightforward. There’s only one real choice for an identity centered around men, grooming, and the jungle. And even though lions are not necessarily vegans, there’s no reason to resist the lion as a symbol of the strength and beauty of our natural world.

The supplemental brand elements were inspired by the jagged, sawtooth edges of jungle plants. Meanwhile the color palette was extrapolated from the hues of the proprietary seed paper that their packaging is printed on.