Recipe for Success

Client: CalVan Environmental

Deliverables: Logo, Identity, Web Design, Stationary, Business Cards

Project Story: Sometimes a company’s logo just makes itself. This client runs an environmental compliance consulting firm, and needed a brand refresh that asserted their competence and values. Their existing brand name provided me with the necessary letters to create an icon/lettermark that references one of my favorite pieces of brand design; the recycling symbol.

To pair with this simple and bold icon, we chose a color palette of light blues that were modern, but a little more earthbound than the ‘trust-us’ electric blue of tech. An abstract motif of topographic lines provided a useful design element to complement the implied movement of the icon without distracting and was applied across elements like business cards and website headers.